A creative studio for sport, culture and the stories underneath.

Noek House · South Florida

Full-service production: concept, pre-production, shooting, editing and finishing, with one team from first idea to final delivery.

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Selected work
    AboutSport · Culture · Art
    Portrait of Keon Gooding
    Keon Gooding, Founder / Director

    Truth, impact and longevity.

    Noek House is a full-service creative studio founded in South Florida by Director and DP Keon Gooding.

    Our work is defined by intimacy, energy and emotional weight. We are known for capturing elite athletes and global brands in moments that go beyond performance, revealing the human story underneath.

    It lives at the intersection of sport, culture and art, blending cinematic visuals with authenticity and restraint. Whether it’s a documentary, brand film or campaign, the goal is always the same.

    Our approach is rooted in trust, patience and presence, earning access not just to moments, but to meaning.

    Every project is led by Keon Gooding, whose work for Nike, ASICS, Under Armour, Hugo Boss and New Balance is above. More about Keon at keongooding.com.

    “The strongest stories aren’t forced. They’re felt.”

    • Direction
    • Cinematography
    • Editing & Post
    • Brand Films
    • Documentary
    • Athlete Content
    ContactAvailable for commissions

    Let’s build something real.

    If you’re a brand, athlete or creative looking to tell a story with depth and intention, we’d love to connect. Share a bit about your vision, timeline and goals, and we’ll take it from there.

    Start a project →